Social Media Specialist

Chicopee, MA

Position Summary: 

The Social Media Specialist is the driving force behind the Company’s social media strategy. This person will grow and develop our social media presence including content creation, seasonal campaigns, and consumer engagement. This person must be able to foster relationships with consumers and grow followers through creative means. The ideal candidate has a high level of cultural sensitivity and a passion for the industry, our product, and our consumers.

Essential Functions: 

  • Plans, manages, and executes company social media strategy across all platforms 

  • Grows social media presence and content creatively across all social media channels 

  • Continuously monitors social media for engagement opportunities and appropriately engages with customers and other key opinion leaders 

  • Develops a strategy and plan to build a community of influencers 

  • Monitors social media for issues and crafts appropriate language for resolution 

  • Work with customer service department to develop and oversee a response plan to inquiries through social media and to support rapid response communication 

  • Participates in social media buzz campaigns 

  • Generates analytics and adjusts strategy to continuously improve results 

  • Coordinates with production management teams to produce and share process-related content to our social accounts 

  • Works with design and digital content creators to build relevant editorial and promotional content for all platforms 

  • Assists with team projects in areas such as external communications, promotions, sourcing awesome swag and video production as needed 



  • Associate degree required, Bachelor’s degree in communications or a related field preferred 

  • Experience managing social media brand channels required  

  • Must possess excellent writing skills with attention given to spelling, grammar, and syntax 

  • Ability to work proactively and independently, to seek and incorporate constructive feedback, and to manage and complete multiple tasks on deadline 

  • Experience creating relationships with micro-influencers highly valued 

  • Experience with Adobe Photoshop preferred 

  • Experience with Instagram story design highly valued 

  • Must be willing to have a flexible work schedule, including providing social media coverage on nights and weekends 

  • Proficiency with Microsoft Office Suite required 

  • Experience with supporting and coordinating the creation content for web, email or social media channels required 

  • Solid presentation skills – must be comfortable speaking to stakeholder groups and delivering results 

  • Self-starter with the ability to work collaboratively with others and under limited supervision 

  • Ability to switch focus and perform challenging tasks for different marketing practices quickly and comfortably 

  • Strong Analytical skills and enthusiasm for working with data to produce meaningful reports for internal and external stakeholders

  • Must be at least 21 years of age 

  • Must have a reliable personal vehicle 

  • Must be able to pass a background check in accordance with state regulations 


  • Attention to Detail 

  • Communication 

  • Creativity and Innovation 

  • Organization 

  • Problem Solving 

  • Project Management 

  • Research 

  • Strategic Thinking 

Physical Requirements: 

  • Frequent sitting, standing, and walking 

  • Kneeling, stooping, and bending at the waist occasionally 

  • Close visual acuity needed to read and write documents on a computer screen 

  • Manual dexterity needed to type on a computer 

Mental Requirements: 

  • Analysis  

  • Comprehension 

  • Coordination 

  • Persuasion 

  • Reasoning 

  • Talking 

  • Writing 

Workplace Environment: 

  • General office environment 

  • Occasional exposure to cannabis odor when present at production facilities